Tips & Advice

Tips And Advice.

A good source of revenue for you when you have built your website is Google AdSense. You get paid for clickthroughs when people click on Google ads that are on your site. You can decide if you want to remove competitors from your Google AdSense rotation.

https://www.google.com/adsense/?sourceid=aso&subid=WW-ET-ADSBY2

You can also advertise on Google by using Google AdWords.

https://adwords.google.com/select/main?cmd=Login&sourceid=awo&subid=WW-ET-ADSBY2

If you have products for sale, you may be able to list them for free on Froogle.

https://www.google.com/froogle/merchants/welcome

This link will take you to the Google main information site:

http://www.google.com/about.html

To advertise on Yahoo, go here:

https://public.yahoo.com/leads-cgi/iso_lead_form.pl

For general Yahoo information, go here:

http://help.yahoo.com/

Generating traffic will be one of the most difficult things you do. After all, you have a website but what do you do now? You need to get listed in the search engines. Search engines are where everybody goes to look for virtually everything. Yahoo and Google are the top search engines out there. You can go to each search engine and submit your site but we suggest using Traffic Blazer for a number of reasons. Not only will Traffic Blazer submit your site to search engines for you, but it will also look at your site and give you reports on things you can do to your site to make things go more smoothly for you. Traffic Blazer

You will also need links coming into your site. You should concentrate on getting links "To" your site rather than "From" your site. You want links that are relevant to your site which means that if you sell hair care products, an incoming link from a site that sells shampoo will be worth more than a site that is selling shoes. All links are important but getting as many links to your site that are in the same category is very important. You also don't want to have too many links "From" your site. Too many links could make it appear that your are running a link farm and then the search engines may overlook your site as spam. It's a careful balancing act. We recommend that you try not to exceed 25 links per page in your website. After you have built your site and you feel that you have valuable information on it, start contacting sites that are within your scope as outlined above and ask them for a link. Tell them you have given them one in advance (if this is the case) and ask for a link in return. Make sure you check your links often to see that they are not broken or going to dead websites and to also follow up with the link to your site. If they don't want to link to your site or they pull your link off for some reason, you are not obligated to keep theirs on your site. This is called reciprocal linking and it will start you on your way. After you have been around awhile and the Internet community realizes you have a good site, the links will start to come more freely. Until then, this is the most viable option for most people without spending a lot of money. You can of course join a link exchange program. There are several out there that are free to join that can steer you to links for your site. There are also sites that will help you with links from their members and it's set up as an exchange. They can even set up your link page and maintain it for you so you don't have to. One such that we recommend is PowerLinks.com - click this banner for more information.

You will also need valuable content. Write articles or notes about what you know. If you are selling hair care products as the example above shows, then write an article on how often to shampoo or why one shampoo is better than another.

You might consider a blog. There are several sites out there that will help you set up your own blog from your site or theirs. A blog (short for web-log) is basically nothing more than a place to write your thoughts and ideas for everyone to read. It's kind of like the soap box theory. Your blog is your soap box. Talk about whatever you want. Your blog can be about anything you want but keep in mind you don't want to alienate people. Of course if your site is about contreversy, then by all means, be contreversial but be aware that you will be blacklisted in a lot of places if your topics become to colorful or suggestive.

There is also RSS which stands for Really Simple Syndication. It is a way for websites to exchange information. The most common are newsfeeds and are available from a wide variety of sites. RSS theoretically is a way for you to have fresh content for your site to be picked up by the search engines. You will need a reader and a search on Google will turn up several.

While You're Here.......

We were looking at this blog by Bob Parsons (founder of GoDaddy.com) and found it not only entertaining but really helpful in a lot of ways. We have included that blog here for you. It's Bob's Rules and we really like them. They are really good rules for business and for living.

There is only 1 rule he left out that we could see and we would add it here now before you read his. Honesty. People have become so used to being lied to, stolen from, scammed and just bombarded with garbage that when they do meet honest and sincere people, they're not sure if they can trust their own instincts. That is a terrible thing. There was a time when a mans (and womans) word and name was their most valuable asset and it was protected at all costs. After all, you wouldn't want the world to hear your name and cringe or associate you with dis-honesty, immoral behaviour and that sort of thing. You want the people and businesses who know you to be able to say that you're an honest, intelligent, moral person and that they aren't afraid to have any kind of dealings with you. You sleep better at night knowing you live your life the way you're supposed to. After all, if you tell a lie, you're going to have to tell more to cover up the first one you told and eventually it will catch up to you.

Another thing that honesty will do for you besides build your business and character, is to strengthen your family. When we do things that are regrettable, unlawful and wrong, it affects everybody around you. Your family suffers when you do things you shouldn't. They have to deal with all that bad stuff that happens when you don't take care of things like you should. Your actions reflect on them. We all know people with bad reputations and that reputation is foisted off on the rest of their family and they have to live with the stigma as well and that's wrong.

So here are Bob's Rules.

Wednesday, June 22. 2005

"Robert, they can�t eat you!" My rules for survival.

1. Get and stay out of your comfort zone. I believe that not much happens of any significance when we're in our comfort zone. I hear people say, "But I'm concerned about security." My response to that is simple: "Security is for cadavers."

2. Never give up. Almost nothing works the first time it's attempted. Just because what you're doing does not seem to be working, doesn't mean it won't work. It just means that it might not work the way you're doing it. If it was easy, everyone would be doing it, and you wouldn't have an opportunity.

3. When you're ready to quit, you're closer than you think. There's an old Chinese saying that I just love, and I believe it is so true. It goes like this: "The temptation to quit will be greatest just before you are about to succeed."

4. With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be. Very seldom will the worst consequence be anywhere near as bad as a cloud of "undefined consequences." My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, "Well, Robert, if it doesn't work, they can't eat you."

5. Focus on what you want to have happen. Remember that old saying, "As you think, so shall you be."

6. Take things a day at a time. No matter how difficult your situation is, you can get through it if you don't look too far into the future, and focus on the present moment. You can get through anything one day at a time.

7. Always be moving forward. Never stop investing. Never stop improving. Never stop doing something new. The moment you stop improving your organization, it starts to die. Make it your goal to be better each and every day, in some small way. Remember the Japanese concept of Kaizen. Small daily improvements eventually result in huge advantages.

8. Be quick to decide. Remember what the Union Civil War general, Tecumseh Sherman said: "A good plan violently executed today is far and away better than a perfect plan tomorrow."

9. Measure everything of significance. I swear this is true. Anything that is measured and watched, improves.

10. Anything that is not managed will deteriorate. If you want to uncover problems you don't know about, take a few moments and look closely at the areas you haven't examined for a while. I guarantee you problems will be there.

11. Pay attention to your competitors, but pay more attention to what you're doing. When you look at your competitors, remember that everything looks perfect at a distance. Even the planet Earth, if you get far enough into space, looks like a peaceful place.

12. Never let anybody push you around. In our society, with our laws and even playing field, you have just as much right to what you're doing as anyone else, provided that what you're doing is legal.

13. Never expect life to be fair. Life isn't fair. You make your own breaks. You'll be doing good if the only meaning fair has to you, is something that you pay when you get on a bus (i.e., fare).

14. Solve your own problems. You'll find that by coming up with your own solutions, you'll develop a competitive edge. Masura Ibuka, the co-founder of SONY, said it best: "You never succeed in technology, business, or anything by following the others." There's also an old Asian saying that I remind myself of frequently. It goes like this: "A wise man keeps his own counsel."

15. Don't take yourself too seriously. Lighten up. Often, at least half of what we accomplish is due to luck. None of us are in control as much as we like to think we are.

16. There's always a reason to smile. Find it. After all, you're really lucky just to be alive. Life is short. More and more, I agree with my little brother. He always reminds me: "We're not here for a long time; we're here for a good time."

A special word of thanks.
I owe a special thanks to Brian Dunn. When I first wrote these rules down and was thinking about compiling them into a book -- that book, like most books I suppose, has been half-done for a while Brian read them and suggested a title. His suggestion was, "They Can't Eat You." I like Brian's suggestion for two reasons: 1. It reminds me of my Dad. I sure miss him; and 2. It's true. No matter how difficult things get, you're going to be OK. It's very important to realize that. Thanks, Brian.

Republishing my rules
Should you care to include all or part of this article (or any article in my weblog for that matter) in one of your publications you have my permission to do so provided that you credit me for the material, mention where itl was obtained and also my copyright. A suggested form might be "The above (or following) article (or rules for survival) is included with the permission of Bob Parsons (http://www.bobparsons.com) and is Copyright 2005 by Bob Parsons. All rights reserved."

Copyright � 2004 - 2006 Bob Parsons All rights reserved.